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Comunication
Main objectives of the activity
Promote the preservation and understanding of the Atlantic salt working sites by disseminating information and creating transnational synergies.
Responsible partner: University of Aveiro
Web e intranet
Responsável: University of Aveiro
Newsletter
Tool for communication and dissemination of the project in 4 languages (PT, FR, EN, SP)
Responsible : University of Aveiro
Press Releases
Briefing (communication text) in 4 languages (PT, SP, FR, EN) in digital format (word) with information about the project (development, results, events, etc.) with direct access to the web page for the media.
Responsible : University of Aveiro
Project Logo and Posters
Design of the logo and posters for the project
Responsible partner: Diputación Foral de Álava
Route promotion
Set of measures to promote the Route commercially and institutionally, specifically:
- Participation in tourism trade fairs.
- Route leaflet (designed and translated by Alava – DIN A4)
- Route Recognition by the Council of Europe.
- Route signs (placing the logo giving directions to the Route in every visitor centre, museum, etc...)
Responsible partner: Diputación Foral de Álava
International Conference
International Conference on Salt to be carried out in the final year of the project (2012) in Alava (2 days at most), covering topics such as history and heritage, territorial development, empowerment and tourism management, biodiversity, etc.
Responsible partner: Diputación Foral de Álava
Book on Atlantic salt works
Monograph on the Atlantic salt works (photos, texts and maps) that will gather the most relevant information on former and existing salt works in the Atlantic area (final model). 200 page book.
Responsible partner: Ecomusée du Marais Salant and CNRS (DR17) - Géolittomer
Educational material on Atlantic saltworks
The creation of an effective measurement tool to use with the public to evaluate the Salt Route. This tool goes beyond interpretation (performance) of each site and its main purpose is to present the Atlantic area Salt Route to the public.
Responsible partner: Communauté de comunes Océan-Marais de Monts
Transfer of knowledge on Route development to Morocco
Presentation of the Route and the work about nature tourism in Morocco. A 2-day seminar in Asilah (Morocco) in 2011.
Responsible partner: Ecomusée du Marais Salant and CNRS (DR17) - Géolittomer
- Good dissemination of the project and its results, including the Route, by all partners.
- Public knowledge and appreciation of the salt working sites.
- Participation of new partners in the Route.
- Dissemination of the monograph on the Atlantic salt works.
- Creation of synergies with other salt works, whether in the Atlantic area or not.
- Preservation of the Route.
